Carl Chu
Marketing Consultant - Gaming Fan:
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Professional Work & History
A seasoned marketing professional with over 10 years of experience in AAA game publishing, marketing, and eCommerce. Before entering the gaming industry, I developed my skills at top marketing agencies, working with prestigious clients such as Microsoft, Expedia, and Procter & Gamble (P&G).For the past decade, my focus has been on lifecycle-owned marketing strategies, brand development, and campaign execution, helping brands create meaningful connections with their audiences.Specialties
--Customer Segmentation & Targeting: Designing tailored strategies to engage diverse audiences effectively.
--Owned Marketing Automation: Expertise in email, mobile, SMS, and in-game marketing.
--Workflow Management: Proficient in end-to-end operations, from production to execution.
--Data-Driven Decision Making: Skilled in analysis, reporting, and continuous optimization.
--Community & Social Management: Implementing earned strategies to connect with players.
--Player Feedback Systems: Survey creation, implementation, and insights analysis.
--MarTech Management: Experienced with DMPs, CDPs, and enterprise ESP platforms.
Professional Highlights
My digital marketing journey began in an advertising agency, where I drove and managed paid media, data analytics and IT program management. Eight years ago, I transitioned into CRM to pursue my lifelong passion for video game marketing.
I led a CRM and lifecycle program that delivered personalized experiences to millions of Destiny 2 players. This effort culminated in a highly shareable "Year in Review" campaign, which generated significant buzz across social platforms.
Developing a rewards program required extensive internal collaboration. Witnessing players' excitement as they engaged with our communications to celebrate their achievements by purchasing exclusive items was deeply fulfilling.
An international career highlight was partnering to launch a programmatic platform for P&G in China—a unique and rewarding global experience.
What is Ninja Bunnie?
Ninja Bunnie is the name of our beloved rabbit who was a friendly pet with a personality.
My personal mascot
Ninja was our wedding mascot back in 2011. To keep her memories alive, Ninja Bunnie will serve as my personal brand mascot for gaming and other endeavors!
My Video Gaming Hobby
The two hobbies that defined my childhood and into my adult life were video games and sports. I was fortunate to get into the gaming industry and learned so much about the development and publishing side of AAA games. I look to continue my hobby and share my experiences as a fan.
40 years of gaming
1985-2025: From the Nintendo Famicom generation to the current PS5/Switch. I will go down memory lane in the evolution of the video game collection I have built up.
NinjaBunniePlays
Stay tuned to my video channels including on Youtube and Twitch. I will be playing and reviewing new and old retro games including my all-time favorite -- Chrono Trigger!
